Fictional project that has as goal to recover people whom are already clients however don't go to de Smartfit gym. Encouraging the people return to be active and avoid the possibility to lose these clients.
What is the best way? Doing the people feel guilty because are sedentary. These clients will receive a pizza box with a weight balance showing that excuses weigh when avoid the gym.
Art director: Gisele M. Galdin - Copywriter: Victor Jamalaro