A fictitious project which has as goal to recover people that are clients however, don't attend at Smartfit gym. The action will encourage the clients to return and be active in the gym, avoiding a possibility to lose these clients.
What is the best way? Doing the people, who don’t attend in the gym, feel guilty because are sedentary. The clients will receive a pizza box with a weight balance showing some excuses when people avoid to go to the gym.
Art director: Gisele M. Galdin - Copywriter: Victor Jamalaro